Which Business Types Benefit the Most from Local SEO: 7 Picks

Google Business Profile for retail store discovery

If your business depends on attracting local customers, whether they’re hungry, in need of a haircut, or facing a leaky pipe, local SEO could be the key to growing your visibility and your revenue. Local SEO benefits businesses that serve a specific geographic area or have a physical location. This includes law firms, salons, auto […]

How Local SEO Increases Profit for Law Firms, Salons & Auto Shops

Imagine someone in your neighborhood urgently needs a lawyer, a haircut, or a quick oil change. What’s the first thing they do? They pull out their phone and search for a local business. In that moment, if your business doesn’t appear at the top of the results, you’ve just missed a client who was ready […]

How Local Citations Influence Map Rankings: 4 Big Mistakes

GMB ranking tips using citation sources and listings

Appearing in the top results of Google Maps can make all the difference for a local business. When searching for nearby services, customers often choose from the first few listings they see.  How local citations influence Google Maps rankings comes down to trust and accuracy. When your business name, address, and phone number (NAP) appear […]

How to Create SEO-Friendly Local Landing Pages: Top 10 Steps

Google Map embed and customer reviews section

Ever searched for “AC repair near me” or “best burger spot in Dallas” and clicked the top result? That’s the power of a well-crafted local landing page. In a competitive market, your business needs pages that target the neighborhoods and cities you serve. To create SEO-friendly local landing pages, start by writing unique, location-specific content […]

Local SEO for Multi-Location Businesses: 9 Must-Do Steps

Local SEO with unique pages for every business location

Managing SEO for one location is challenging, but for multiple branches across different towns or cities? That’s a whole different level. Each competes in its local market with unique audiences, keywords, and competition. Without tailored strategies, you’re risking lost visibility and revenue. Multi-location businesses face unique local SEO challenges. From inconsistent listings to poor GBP […]

How to Do a Local SEO Audit: 10 Steps to Rank Fast

Local SEO audit checklist for clinics and small businesses

Most local businesses struggle to get found online, even when they offer great services. The problem isn’t always the product, but poor local visibility. If your competitors keep showing up while you don’t, it’s time to run a local SEO audit and uncover what’s holding you back. To conduct a local SEO audit, begin by […]

Local SEO Mistakes to Avoid: 12 Errors That Hurt Visibility

Digital marketing errors hurting local SEO success

You’ve optimised your website, added your clinic to Google, and maybe even sprinkled in a few keywords so why aren’t you showing up in local search results? The truth is, even small errors in your local SEO can block your business from being found by people who are searching right now in your area.  One […]

How Much to Charge for Local SEO: 7 Key Cost Factors Explained

Local SEO pricing chart for freelancers and agencies

With numerous pricing models, varying service expectations, and fluctuating market rates, determining the correct charge can be overwhelming, especially when clients expect results without fully understanding the work involved. Most SEO professionals charge between £300 and £ 1,500 per month, depending on the scope of services, industry competitiveness, location, and the provider’s experience. Some demand […]

How to Improve Your Local SEO CTR: 15 Powerful Ways to Get Clicks

local SEO schema markup for better CTR

Imagine searching for a local service like “pizza place near me” or “emergency plumber in Chicago” and seeing options. You’ll likely click the one with a clear title, good reviews, or a special deal. That decision point is where click-through rate (CTR) matters most. In local SEO, standing out isn’t just about visibility, it’s about […]

How to Do Keyword Research for Local SEO: 9 Smart Steps

Group keywords by service and location intent

Ever wondered why your competitors keep showing up on Google when someone searches for services in your city, but you don’t? It’s not just luck. It comes down to one thing: local keyword strategy. Without the right keywords, even the best service can stay invisible online. How to conduct keyword research for local SEO begins […]