This project centered on a targeted SEO initiative for izi-nuisibles.com, with a primary objective to significantly improve the search visibility of keywords previously buried beyond the first page. Over the analysis period, total clicks surged to an impressive 3.66K, accompanied by 437K total impressions, showcasing a substantial increase in online presence. The average click-through rate held strong at 0.8%, indicating relevant traffic engagement. While the overall average position for all keywords was 29.1, the core success lies in specific, high-value terms moving dramatically up the ranks. For instance, the crucial query “izi nuisibles” now proudly stands at position 1.0, and “comment savoir si les vrillettes sont encore vivantes” achieved an excellent 4.9 position. This demonstrates a highly effective strategy in identifying and propelling key service-related queries to the very top of Google’s search results, directly addressing the client’s goal of moving keywords from below 30th position to the first page and beyond.
Key Achievements & Features:
- Achieved top Google search positions.
- Propelled key queries to page one.
- Boosted overall search impressions.
- Generated significant new clicks.
- Optimized for high CTR performance.
- Strategic keyword position improvements.
