How Important Are Google Posts for Local SEO: 5 Quick Effects

When people search for a local business, they usually turn to Google first, and what shows up in those results can make or break a sale. Your Google Business Profile is often the first impression a potential customer gets.

Google Posts are very important for local SEO. They boost visibility on your Google Business Profile and engage local searchers.

Regular posts can enhance rankings and drive more traffic to your business.

In this article, we’ll cover how Google Posts work, what benefits they offer for local SEO, how to optimize them effectively, and where they fit in your broader local search strategy.

How Important Are Google Posts for Local SEO: 5 Quick Effects

Google Posts are short updates that businesses publish directly through their Google Business Profile (formerly Google My Business). These posts show up in your profile listing on both Google Search also on Google Maps, giving users extra information without needing to visit your website.

There are several types of Google Posts:

• What’s New: General updates about services, team, hours, or news
• Offers: Time-limited promotions or discounts
• Events: Announcements for workshops, webinars, or local events
• Products: Highlighting specific services or items for sale

These posts help keep your profile fresh and engaging for both Google and searchers.

Do Google Posts Directly Impact Local SEO Rankings?

Officially, Google doesn’t confirm that Google Posts directly affect your local search rankings. However, SEO experts have observed that they contribute to key indirect ranking factors.

Here’s how:

• They increase user engagement, like clicks, views, and interactions
• More interaction improves your profile’s relevance and prominence
• They can support your business's visibility in local proximity-based searches

So, while not a direct ranking factor, Google Posts can influence the behavior signals that Google’s algorithm tracks.

Key Local SEO Benefits of Using Google Posts

Posting regularly offers several strategic advantages:

• Boosts visibility during branded and local searches
• Drives actions like phone calls, website visits, and bookings
• Keeps your listing active, signaling Google that your business is up to date
• Improves CTR (Click-Through Rate), which helps your profile perform better in local packs

They’re especially useful for businesses in competitive local markets where every impression counts.

Google Posts and Keyword Relevance

Yes, Google can index some Google Posts. This means optimized content can improve how Google understands your business.

Tips for keyword relevance:

• Use local and service-related keywords naturally in the post
• Include your location or service area when possible
• Align your message with your main website content to build topical authority

For example, A skincare clinic in London might post, “Try our chemical peel treatments in Central London, limited-time offer!”

User Engagement Metrics and Behavioral Signals

Google tracks how users interact with your Business Profile, and Google Posts help fuel that interaction.

When users:

• Click on a post’s “Call Now” or “Learn More” button
• Spend more time reading your updates
• Take actions directly from the post

These behavioral signals can indicate that your listing is useful and relevant, which indirectly helps SEO performance.

Best Practices for Local SEO-Driven Google Posts

To get the most from your posts, follow these proven tips:

• Post regularly at least once a week to keep your profile active
• Use eye-catching images that match your brand
• Write clear headlines and short, helpful descriptions
• Include a strong call-to-action like “Book Now” or “See Offer”
• Add your service keyword + location for better local relevance
• Avoid keyword stuffing and keep the tone natural and friendly

Example: “Now offering same-day AC repair in Houston - Book Today!”

Limitations of Google Posts

While Google Posts are powerful, there are a few downsides to keep in mind:

• Posts expire after 7 days unless they’re tagged as Offers or Events
• Limited reach if your business isn’t searched often by name
• Not a full SEO solution should be part of a larger local SEO strategy

They work best when paired with strong on-page SEO, local citations, and reviews.

Real-World Insights: Do They Work?

Several SEO experiments and local marketing case studies suggest:

• Businesses that post weekly often see higher profile engagement
• Regular posts can lead to 15-25% more actions, such as website clicks or calls
• Google Posts may also improve CTR on mobile searches, where space is limited

While results vary, consistency often leads to better local performance.

Are Google Posts Worth It for Local SEO?

Yes, but with the right expectations. Google Posts won’t magically skyrocket your local rankings, but they play an important role in driving visibility, engagement, and user trust.

When done right, they:

• Keep your profile active and relevant
• Help engage potential customers with the right message at the right time
• Support better conversion rates by giving users more reasons to choose you

So, if you’re serious about local SEO, Google Posts are definitely worth using.

Conclusion

Google Posts may not be a magic bullet for local SEO rankings, but they’re a powerful tool for increasing engagement, keeping your business profile fresh, and influencing customer behavior. By using them consistently and strategically, you create more opportunities for people to interact with your brand right when they’re searching for services like yours. In today’s competitive local landscape, even small steps like this can give you a noticeable edge.

If you want to stay visible, relevant, and conversion-ready in local search results, don’t ignore Google Posts. Treat them as part of your ongoing local SEO strategy, and they’ll pay off in visibility, trust, and action.

Let RankEgg help you unlock the full potential of local SEO from your Google Business Profile to your next customer click.