Local SEO | PPC |
---|---|
Traffic is based on targeted and specific actionable search terms | Paid advertisements based on user interests. |
Only on-page & off-page costing | CPC, or Cost per CLICK. |
Once ranked, lead generation has NO COST | Immediate visibility with paid ads. |
Actionable targeted visitors who are searching for specific solutions. | Ad display is only based on assumptions based on daily routine and other personal data |
100% Traffic or visitors. | Lower relative to visibility. |
Very low rate of tilting buyer. | Potential challenges in maintaining positive reviews and consistent support to people who are not ready to purchase. |
Faster band trust is ONLY based on position | Exposes the brand more widely but at a price. |
Opens multiple organic traffic sources GBP positions, Local Map, Organic Image section & more | Focused on website ranking positions. |
Easy to acquire if adequately optimized. | Requires regular budget management and long-term optimization for accurate audience. |
Zero cost for every visitor or lead. | Every click has a costing |
Zero cost in every impression | Impression also has a price |